The relationship between traditional cultural activities and creative firms: a revenue perspective

Abstract eng:
In recent years, the relationship between traditional cultural activities, such as museums and cultural organisations, and business-oriented creative firms has been investigated under different perspectives. On a general level, cultural activities seem to act as drivers of stimuli and self-fulfilment for creative practitioners, triggering a process of geographic colocation of both agents. In addition to that, a more recent and perhaps under-investigated stream of contributions has highlighted another typology of tie based on a mutual input-output exchange. This latter, the core focus of this study, occurs when cultural activities outsource part of the production process to firms, becoming a source of revenues for creative practitioners. The present research is built around a survey analysis developed among 101 Rotterdam-based creative firms. Specifically, it aims to assess the amount of revenues generated by creative firms from commissions outsourced by cultural organisations, with special emphasis on transactions occurring at the local level. The study attempts to contribute to a larger understanding of commercial interactions between the two actors, empirically proving the existence of a local productive network.

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