Growing old prohibited! The vengeance of the porn restorer

Abstract eng:
A desperate search for eternal youth and the comforting surrender from a sincere dialogue with our past, are the elements that characterise our era and find fertile ground in the world of restoration and publicity. Many publicity campaigns have widely used references to the restoration. Meanwhile, in the world of restoration, methods that are typical of the world of publicity are increasingly frequent. This work was sparked by a reflection on what is happening around us, piecing together news items featuring restoration taken from TV reports, newspapers, non-specialised magazines, and a series of commercials from the last twenty years and comparing them. I would like to highlight the fact that they belong to the same way of seeing the world, made of appearances separated from their authentic material substance. This separation between shape and matter has led us to what I call pornography, for the pornographic aspects of restoration and publicity.

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